WOMAN'S AID

WOMEN’S AID PUTS DOMESTIC ABUSE ON THE SCHOOL CURRICULUM WITH FILM, STORYBOOK AND LESSON PLANS.

 Film, Cinema, OOH, PR, Storybook, Educational Tools.

Despite awareness of domestic abuse never being higher, rates aren’t falling. A different strategy was needed to effect real behaviour change, one with education at the heart of it.

To coincide with World Book Day and International Women’s Day, Women’s Aid launched  The Monster Who Came to Tea. The campaign aims to educate women and children to spot the signs of domestic abuse.

In addition to the campaign’s launch film, an illustrated kid’s book and 12 accompanying lesson plans were accredited by education body PSHE and made available for use by schools nationwide.