I CHOOSE FREEDOM’S HORROR FILM CROWNED 2025’S MOST TERRIFYING AD.
Domestic abuse charity ‘I Choose Freedom’ draws parallels between the fear we experience watching horror films, with the real-life horror faced by 1 in 4 women, living in an abusive relationship.
Many people wear masks at Halloween, but perpetrators of domestic abuse wear a mask in society - with the real monster only revealed behind closed doors.
According to the new data platform DAIVID, the ad generated intense fear amongst a quarter of viewers – making it 9 times scarier than the average ad.