MINI SALUTES MINI OWNERS WITH BESPOKE MESSAGES ACROSS CONSECUTIVE DIGITAL POSTERS ALONG THE CROMWELL ROAD.
In a nod to the tradition of MINI owners greeting each other with a flash of their lights, MINI used consecutive digital posters to reward passing MINI drivers with personal shout outs, photo opportunities, a free tank of gas and flowers for the missus.
The campaign was awarded the Chairman’s Award and Gold at COOH Awards, Silver at Campaign BIG, 2 Merit and 10 nominations at MAA Awards. Featured in Directory Annual.