KPF CREATES A KIYAN PRINCE TRADING CARD WITH AN AI RECREATION OF WHAT HE’D LOOK LIKE 15 YEARS AFTER HIS DEATH.
Kiyan Prince was a 16 year old footballer at QRP, destined to go to the top of the game had he not been killed by someone carrying a knife.
On the 15th anniversary of his tragic death, The Kiyan Prince Foundation, honours his memory in a partnership with Match Attax. For a limited time a fundraising card was released that featured an AI recreation of what Kiyan would have looked like today had he still been alive today.
All money raised went to his foundation which promotes a positive lifestyle and educates young people about the dangers of knife crime.
The integrated campaign’s award haul includes - Titanium, Silver, and 3 Bronze at Cannes Lions, 3 Silver & 1 Graphite D&AD Pencils, BIMA 10, 2 Golds at One Show, 7 Campaign BIG & 5 Golds at PR Week.