GREENE KING CREATES ‘SIGNS OF THE TIMES’ CAMPAIGN TO ATTRACT LONDON’S OFFICE WORKERS BACK TO THE PUB
When the pandemic struck, the hospitality industry was hit hard. But with the majority of their pubs located in central London, Greene King suffered more than most when lockdown eased as Londoners continued to WFH.
Designed to encourage commuters and tourists to pop in for a pint, common pub names, and the visual language of pub signs, were adapted to deliver ‘return to the pub’ messaging.
As well as appearing on digital poster sites in close proximity to Greene King pubs, different executions were served throughout the day to tap into a variety of drinking occasions.