MINI LAUNCHES ITS 4 DOOR COUNTRYMAN, BY SEEING HOW MANY PEOPLE IT CAN CRAM INSIDE, DIGITALLY.
In a nod to the brands heritage of setting World Records, MINI created record attempts in 8 major cities to see how many people could fit inside it’s biggest MINI yet.
The campaign was awarded the Grand Prix at the Internationalists Awards NYC, Platinum & 3 Gold BIMA, 2 Gold Lovies, Shortlisted at Cannes, Merit One Show, Grand Prix & Gold at Creative Showcase, Gold Marketing Week, Finalist Campaign BIG Awards.