PAYPAL CREATES A FUND-RAISING RACE FOR 8 UK CHARITIES, WHERE DONATIONS DETERMINED WHICH CHARITY’S TURKEY WON ITS TELEVISED RACE.
The campaign was awarded Golds at Campaign Media, Campaign Marketing New thinking Awards, Marketing Week Media Awards, M&M Global awards, Drum Social Purpose Awards and was shortlisted at Thinkbox TV Planning Awards, The Internationalists Awards & Eurobest.
The campaign launched on ‘Giving Tuesday’, with the charities revealing its turkey’s, crowd-sourced name.
In addition to the launch TV ad and 2 spots with Gogglebox’s Scarlett Moffatt, each charity received its own TV ad.
Each turkey has its own bespoke training regime allowing people to made donations to fuel them to victory in the race.
A Facebook Live stream built buzz before, during and after the dash, as the charities came together to watch the race.