E.ON’S CLEAN AIR CAMPAIGN RAISES AWARENESS ABOUT WHAT THEY’RE DOING ABOUT AIR POLLUTION.
Air pollution is the UK’s number one public health priority, contributing to 1 in 20 deaths.
But E.ON is on a mission to engage its customers around the air quality crisis, but the problem is 63% of people dismiss air pollution because they can’t see it. So E.ON made the invisible, unmissable.
The campaign was awarded over 20 times at shows including Campaign BIG, One Show, Webby’s, Caples, Effies, PR Moments and made the national news on the BBC and ITV.
Interactive posters visualised air pollution in real-time, in UK cities.
A live video feed invited people to find out how bad pollution levels were on that street. The posters pulled in live pollution data.
E.ON outlined its plans for helping solve the air pollution crisis with a government white paper. The report was printed on specially commissioned paper stock that contained high levels of titanium dioxide, which is known to absorb air pollution.