IN ITS FIRST BRAND CAMPAIGN IN 8 YEARS, MINI CELEBRATED ITS OWNERS NOT NORMAL LOVE FOR ITS CAR, BY SALUTING THEIR CREATIVE TRIBUTES IN ITS ADS.
The campaign was awarded the Chairman’s Award and Gold at COOH Awards, Silver at Campaign BIG, Gold MOMA, Silver Warc Prize for Social Strategy, 2 Merit, and 10 nominations at MAA Awards. It was featured in Most Contagious 2013 and Directory Annual.