Kill the tradition not the turkey
PETA CREATES ‘KILL THE TRADITION, NOT A TURKEY’ CHRISTMAS CAMPAIGN TO TAKE TURKEY OFF THE TABLE AT CHRISTMAS
The campaign was the subject of a debate across two TV channels.
BRONZE - Creative Circle (Best Design) SHORTLIST - Creative Circle (Best Sound Design) 2 SHORTLIST - British Arrows (Best Festive Ad / Best 3D Animation.)
CASE STUDY FILM
A MAKING OF
CRUELTY UNWRAPPING PAPER
Wrapping paper cutter guides highlighted the cruelty turkey’s face.