Kill The Tradition Not A Turkey
PETA CREATES ‘KILL THE TRADITION, NOT A TURKEY’ CHRISTMAS CAMPAIGN TO TAKE TURKEY OFF THE TABLE AT CHRISTMAS
The campaign was the subject of a debate across two TV channels.
2 GOLD - Swiss EDI Awards (Best film & Best 3d animation) 2 BRONZE - Creative Circle (Best Design & Best Sound Design) 2 SHORTLIST - British Arrows (Best Festive Ad / Best 3D Animation)
A MAKING OF
CASE STUDY FILM
CRUELTY UNWRAPPING PAPER
Wrapping paper cutter guides highlighted the cruelty turkey’s face.