
Kill the tradition not the turkey
PETA CREATES ‘KILL THE TRADITION, NOT A TURKEY’ CHRISTMAS CAMPAIGN TO TAKE TURKEY OFF THE TABLE AT CHRISTMAS
The campaign was the subject of a debate across two TV channels.
2 GOLD - Swiss EDI AwardsPeta ‘Kill tradition not a turkey’ (Best film & Best 3d animation)
BRONZE - Creative Circle (Best Design)
SHORTLIST - Creative Circle (Best Sound Design)
2 SHORTLIST - British Arrows (Best Festive Ad / Best 3D Animation)
A MAKING OF
CASE STUDY FILM


CRUELTY UNWRAPPING PAPER
Wrapping paper cutter guides highlighted the cruelty turkey’s face.




