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UK Government - ENOUGH!

GOVERNMENT CAMPAIGN USES SNAKES TO DRAMATISE HOW ABUSIVE BEHAVIOURS MAKE WOMEN FEEL

Following Sarah Everard’s murder, the Government committed to halving violence against women and girls within a decade. Meeting that goal required recognising and stopping gateway abusive behaviours, before they escalate to physical violence. Unfortunately too many young men mistake control for care and manipulation for love. ‘Enough’ was created to help them to see abusive behaviour for what it is, and how it makes women feel.

ISOLATING

HARRASSING

RESTRICTING

CONTROLLING

CYBERFLASHING

MONITORING

LAUNCH TVC

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